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2023 Ford Bronco vs. 2023 Jeep Wrangler in Gainesville, FL


2023 Ford Bronco

vs 2023 Jeep Wrangler in Gainesville, FL

Give yourself even more freedom to wander in the new 2023 Ford Bronco. Expertly designed with the latest off-road equipment and a thirst for adventure, the Ford Bronco lets drivers kick up the dust and leave their suburban worries behind. And while this spirited SUV has a knack for showing off its untamed capability, there’s a practical side to the Ford Bronco that may surprise you. Inside, for example, you’ll find sealed switches (to protect electrical systems from messy off-roading adventures), rubberized floor mats with drain plugs (for easy clean up) and optional mildew-resistant, marine-grade vinyl seats. Other utility features include the available MOLLE Panel System — integrated into the back of each front seat — that strap your water bottle, flashlight or other trail accessories within easy reach. Time to find a new spot on the mountain: Jump inside your new 2023 Ford Bronco and open the retractable top to inspire your buddies with the spirit of adventure.

While there's nothing quite like the new 2023 Ford Bronco, others will have you consider the might and power of the new 2023 Jeep Wrangler. But before you make your decision, why not take a look at our table below?

2023 Ford Bronco
2023 Ford Bronco
2023 Jeep Wrangler

Two-Door and Four-Door Models Available

Available Terrain Management System™ (TMS) with G.O.A.T. Modes®

Available Vinyl Seat Trim

Available Heated Front Seats and Heated Steering Wheel

Standard Heated Mirrors

Largest Available Touchscreen Display

12 inches

8.4 inches

Available Wireless Charging Pad

Surprised? We aren't. The new 2023 Jeep Wrangler may be a great option, but when you compare it with the new 2023 Ford Bronco, we'll take the Ford Bronco any day. Sure, both vehicles have two- and four-door models available, optional vinyl seating and available heated front seats and a heated steering wheel, but did you see the rest of the table? Only the Ford Bronco can be equipped with an available Terrain Management System™ (TMS) with G.O.A.T. (Goes Over All Terrain) Modes®. These unique driving modes optimize the powertrain, driveline, steering and brake systems based on the terrain you select, protecting what's important while letting you explore new places like never before. The Jeep Wrangler doesn't offer similar drive modes. On its base model, the Ford Bronco generously offers standard heated mirrors, which will come in handy on cold, frosty mornings on a camping trip. The Jeep Wrangler does not. It also lacks a wireless charging pad option, and its largest available touchscreen size is only 8.4 inches. Meanwhile, the Ford Bronco offers an optional 12-inch touchscreen display and an available wireless charging pad on higher trims.

Don't be fooled by the bells and whistles of a lesser model. Go with the tried and true Ford Bronco and add a little kick to your everyday.

New Inventory
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If you’re interested in becoming the proud owner of a new 2023 Ford Bronco, give us a call, or stop by Parks Ford of Gainesville at 3333 North Main St., Gainesville, FL 32609 for a test drive today. We look forward to serving our customers from Alachua, Starke, Ocala and Lake City.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. The advertised price excludes TAVT, state tax, $999 documentation fee and $285 electronic title fee and Parks Perks. All advertised prices include all applicable rebates, factory discount, dealer discount, Ford Credit Financing Cash and Trade Assist Rebate. Prices are subject to change without notice based on Ford Motor Company Incentives. We attempt to update this inventory on a regular basis. However, there can be a lag time between the sale of a vehicle and the update to the inventory. See dealer for complete details.

*Due to limited supply, many models in inventory are subject to an adjusted market pricing above MSRP. MSRP published on the website is directly from the manufacturer, not the Parks of Gainesville. Ask your sales associate for detailed pricing.