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Parks Ford of Gainesville always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
ONE STAR BECAUSE ZERO STARS IS NOT AN OPTION! Yesterday, I cleared my afternoon schedule and went to Parks Ford to see a truck that has been advertised on their website for over a week at $46,624. Online, that price includes their $1,299 Dealer Fee, their $599 Electronic Filing Fee, their $327 Private Tag Agency Fee, and a deep discount because it’s a 2025 model that has never been sold. I test drove the truck and was told about “Parks Perks” done to each vehicle they sell which includes ceramic paint coating, plastic protection on door edges, and front window tint. To me, calling it a “perk” implies it’s an added benefit of doing business at Parks which would also imply that said perks come at no additional charge…more on that shortly. After getting back inside, the salesman came back and said he was so sorry, but his sales manager, Joe Cox, told him there was an error or glitch with the website and that the actual price was $54,000. Additionally, that price did not include the “Parks Perks” I mentioned earlier. Those three items add another $3,950, and something else called LoJack adds another $899 bringing the truck that is still today being advertised at $46,624 to a grand total of $58,849. We all know in 2026 a website can be corrected immediately. There’s no way after at least a week online this “mistake” was only discovered yesterday, and there’s no way that $12,000+ “mistake” wouldn’t be corrected by now. It’s still on their website at the same price because it’s intentional. It’s how they trick people to get them on the lot. There are numerous other vehicles advertised at prices I’m sure are also “mistakes.” I did later find buried in fine print it takes several clicks to get to some mention of the “Parks Perks” and “LoJack” fees, but Parks Ford and Joe Cox are practicing deliberately deceptive false advertising and the classic bait and switch tactics that make the public despise auto dealers. The truth is, had they advertised the truck at $55,000 instead of trying to pass off the lie of a website problem, I would have bought the truck yesterday. What’s even worse for Parks, and they didn’t know it, is that my friend who came with me was going to buy another truck they were advertising. This is not my first negative experience at Parks Ford, but it will be my last. Hiding behind fine print doesn’t make this practice any less of a lie. Don’t be fooled into wasting your time with these liars. It’s no wonder they have reviews disabled on their Facebook page.
A professional, fair and friendly experience. I would recommend Parks Ford to anyone interested in purchasing a car or truck.
It was very convenient having y'all come to my house Rylee was very professional Thanks
The sales staff was excellent. Buying my Ford Ranger was as simple as it could be. Will definitely consider Parks Ford in the future.
Good Bill was great, everything addressed as promised and I will return when needed. Bill was great, everything addressed as promised and I will return when needed. Great service.
Took an entire day to replace a tire. I had to call multiple times to check in on progress. I had to call/pay for my own Uber home. Was told my service advisor would call me back and I waited over an hour for no call back.
Very welcoming with a comfortable waiting area. I was greeted immediately and kept informed of the process.
Excellent and professional Great job , good service and satisfied. Friendly people, on time and thank you
Service was completed within estimated time. Price was a bit expensive. Nothing more to say.
They were on time friendly and knowledgeable. Required to visit but issue resolved. Very convenient
2nd purchase in 3 years great friendly customer service I own a palisade and now a Santa fe Hyundai is a awesome vehicle
Prices are to high Need prices that are affordable Gas and oil prices are high to charge maintenance high
Happy to sell, but post-sale, we had big paperwork issues that took time to unravel (between dealer and corporate), service has been OK. They NEVER call first with updates, we always have to chase them for information.
Great service and communication. Great service and communication. Eleven more words are being asked of me for some reason.
You guys manipulate these surveys for sure..Don't let me move forward without rating ..
Welcome to Parks Ford of Gainesville
Ford Dealership in Gainesville, FL
Looking for a Ford dealership near you that truly puts customers first? At Parks Ford of Gainesville, we’ve served drivers across North Central Florida with a refreshing blend of family-driven values, a 4.5-star customer rating, and our exclusive 110% Competitor Price Match Guarantee on all new vehicles.
As part of the trusted Parks Automotive Group, we believe in building relationships over transactions. Whether you are a first-time buyer or a multi-generational customer, we provide the comprehensive care you need—from navigating the latest vehicle technology to long-term maintenance. We are proud to be your local Gainesville Ford destination for sales, service, and parts.
250+ New Ford Vehicles Near Gainesville, FL
Need a new Ford for sale in Gainesville that fits your lifestyle and budget? With a massive selection updated daily, Parks Ford offers one of the largest inventories in the region. Our new truck lineup features the legendary Ford F-150, the all-electric F-150 Lightning, and the compact Ford Maverick and midsize Ford Ranger for versatile performance. For those with heavy-duty demands, we carry the Super Duty F-250, F-350, F-450 and F-650/F-750 trucks designed for maximum towing and payload. Explore our New Specials today for the best Ford offers at our dealership!
Looking for a versatile SUV? Browse our full inventory of new SUVs and crossovers, including the sleek Ford Escape, Ford Escape Hybrid, and Ford Escape Plug-In Hybrid, alongside the adventure-ready Ford Bronco and Ford Bronco Sport. Families will love the three-row Ford Explorer (available in ST and Tremor trims) and the spacious Ford Expedition and Ford Expedition Max. For performance enthusiasts, we also carry the iconic Ford Mustang and the high-tech Ford Mustang Mach-E electric SUV. We even stock commercial solutions like the Ford Transit and E-Transit cargo vans to keep your business moving. Every model is backed by upfront pricing and a buying experience built around your needs—not sales quotas.For Texting, Click Here.
150+ Used Cars in Gainesville
Shopping for used cars in Gainesville, FL that deliver both value and peace of mind? At Parks Ford, we maintain a large and diverse inventory of certified pre-owned vehicles and reliable trade-ins. If you’re shopping on a budget, explore our used cars under $15K and budget-friendly vehicles under $25K, perfect for students or first-time drivers looking for affordable used cars.
Our pre-owned selection isn't limited to just Ford; we carry popular used trucks, used SUVs, used vans, and used fuel-efficient sedans from various makes and models including Chevrolet, Toyota, and Honda. Whether you need a used Ford F-150, a pre-owned Ford Explorer, or a rugged used Jeep, every vehicle is inspected, serviced, and priced to move. This ensures you get the best value in North Central Florida, whether you're looking for a work pickup or a reliable family commuter. Explore our Used Vehicle Specials today!
Buy Ford Certified Pre-Owned Vehicles
Looking for a used vehicle that feels brand new? The Ford Certified Pre-Owned (CPO) program gives you total peace of mind. Every Certified Used Ford undergoes a rigorous 172-point inspection and comes with limited powertrain and bumper-to-bumper warranties, plus 24/7 roadside assistance.
If it’s not the perfect fit, our 3-Day/150-Mile Exchange Policy means you can swap it out without stress. Explore our Certified Pre-Owned F-150 and Explorer models today to see why CPO is the smart way to drive.
Fast, Friendly Ford Service Center in Gainesville
Need Ford service in Gainesville that’s fast, straightforward, and done right the first time? Our Ford-certified technicians handle everything from routine maintenance to advanced diagnostics. Whether you need a Ford oil change, brake repair, new tires, or a battery replacement, we use genuine OEM parts to keep your vehicle running like new.
Convenient Service Options:
- Ford Mobile Service: We bring the shop to you for oil changes and recall work at your home or office.
- Tire Center: Get expert advice on the best tires for your Ford truck or SUV, along with precision wheel alignment and tire rotations.
- Brake Service: From pad replacements to rotor resurfacing, our team ensures your stopping power is peak.
- Gas 'n Go Maintenance: Enjoy up to two years of worry-free service and multi-point inspections built into your ownership experience.
Ford Lease & Finance Offers Tailored to You
Ready to get behind the wheel of a new Ford car, truck, or SUV? Our lease and finance specials are built around real savings. We offer competitive Ford lease deals and low-APR financing on Gainesville’s most popular models, with flexible terms and clear breakdowns.
Whether you're buying or leasing, our team takes the time to explain every option—including trade-in appraisals and credit assistance. Start your digital pre-approval from home today and drive away with confidence with our expert Ford Finance Center.
Let’s Get You Rolling at Parks Ford of Gainesville!
Whether you're buying new, exploring used, or scheduling your next service, Parks Ford of Gainesville is ready to help. Visit us at 3333 North Main Street, Gainesville, FL 32609 or call us at 352-565-9023 to speak with our team today.
We’re proud to serve Gainesville and nearby communities like Jacksonville, St. Augustine, Valdosta, Alachua, Lake City, Ocala, Palatka and Starke with an experience built on trust, value, and long-term care. Come see why our customers keep coming back to Parks Ford. Contact Us Today!
Parks Ford of Gainesville
3333 North Main Street
Gainesville, FL 32609
Service:352-565-9024
Parts:352-565-9022
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